Promoting your brand in a positive way in consumers’ minds is an important aspect of growing your business and understandably can stretch your marketing budget. This is a pretty obvious opening statement but, an important one to note, especially for those principles and managers who face the relentless pile of advertising invoices - which I’m [...]

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To celebrate World Intellectual Property (IP) Day on Saturday 26 April, IP Australia will be running events for businesses across the country. These events will focus on the importance of creativity, innovation and the intellectual property system.
IP Australia can also help you manage the intellectual property in your business with their Smart Start guide. The guide assists those starting [...]

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