We have all heard the catch phrase “Location, location, location” well for selling anything but particularly property, presentation is paramount.

When advertising on the web such as we do at Realestateguide.com.au you have only a few minutes to capture the attention of a prospective buyer.

We do our part via keywords and search phrases and SEO practices so we deliver many visitors to the properties and businesses listed on our site.

The next step you the advertiser wants is a sales lead either by the contact form we have provided on each listing, or by phone call.

Contact WILL happen but many things must align to achieve this.

1. Is the property or business in the area the buyer is looking for?

2. Is it priced correctly, i.e.  a well researched buyer will be scared away by a too highly priced property or business.

3. Have you secured their interest via information about your property or business and does the photography show it off to its best potential?

Take the time to highlight the features of the property and the surrounding areas.  Invest in professional photography or learn how yourself.  It is not just a case of point the camera and click.

Keep your information brief, but rich in information.  Many people who surf the web for property are not wanting to read a whole essay about each property they visit.  If you have great photography and a great first lead in paragraph, hopefully you will snag a potential buyer to take a closer look, if they like what they see then they may  then proceed to the next point which is to contact you to learn more.

Author

M E White

on behalf of Realestateguide.com.au

Realestateguide.com.au is dedicated to properties and business for sale in Australia and New Zealand.

We offer an exclusive opportunity to non - franchise agents to upload their properties for a fraction of the price it costs to upload to Realestate.com.au, Domain and other similar portals.

We stress the point that we dont view ourselves as “just another realestate portal” that bulk uploads properties in order to on sell to third party advertising;  we are an online real estate magazine and we are here for you, our clients your success is our success.  Our the aim of our model is to provide a onestop shop for all real estate needs in the Australian Market.   Whether you are buying or selling property or business, or need some kind of real estate related service .

Agents visit our site today at www.realestateguide.com.au and search for property in your key marketing area, if you cant find anything then you are missing an opportunity to be seen by thousands of visitors to our site.

Because of our Search Engine and Keyword focus for over 10 years 80% of our traffic comes via the Search Engines such as Google and Yahoo.  That means thousands visit our site looking for property, these visitors potentially leave again because they couldnt find what they were looking for i.e. your properties or businesses for sale.

Save yourself thousands and choose to upload your properties to our site.  Some agents have already given the others the flick and use our site exclusively.  How much are you paying to Realestate.com.au right at this moment to have your properties sitting amongst hundreds of other listings in your key marketing area.

We are for the small guy, the non-franchise small business, that knows value for money when they see it.

We are looking forward to making the marketing difference for your business in these trying times.

Take action now and contact us !

Sunshine Network Realty is a friendly team of ethical professional who work independently under the SNR banner on behalf of their clients.

Using professional video presentation to communicate all the benefits and features of properties and lifestyles.

Located on the Sunshine Coast in Buderim Queensland and featuring properties in - Maroochydore, Buddina, Mooloolaba, Hervey Bay, Fraser Island, Alexandra Headland and Buderim.

>>> View These Properties >>>

Are you a new franchise, or looking to become one? The Australian Competition and Consumer Commission (ACCC) have recently released a new checklist to help you make an informed decision before signing a retail lease agreement.

The checklist is a simple and user-friendly tool to help you understand the factors involved. It includes information on:

• contractual obligations
• renewal and transfer options
• occupancy costs
• franchise territory.

A free copy of the checklist can be received by calling the ACCC Small Business Helpline, or by downloading a copy at the ACCC website.

There is no denying that the Australian economy has turned for the worse over the past few months and the likelihood of the country heading into recession has become a reality. Indeed, many economists declare we’ve already been in one since September last year when unemployment, retail sales and other indicators started falling.

Towards the end of 2008 and well into the early part of 2009, the property market too, started struggling. However, house prices have held up and - compared to the share markets - property has put on a spectacular performance. What’s more, none of those grim predictions of a calamitous 40% drop in property values have materialised!

The fact that Australia hasn’t had a recession for 17 years partly explains many investors’ extreme nervous reaction to it. With the ongoing media beat-up about the current financial crisis, it’s little wonder they’re worried - and now even more afraid to get back into the property market.

As our article on “Who’s afraid of the recession?” explains, property prices do struggle in the beginning, but this is just to make way for the bigger gains that follows. In the past, we’ve seen two of them - in the 1980s and late-1990s - when property prices stagnated for a period of time but when the recovery started to take off, it did so with such a force that many were unprepared for the double-digit growth that followed.

It’s true things are rough now, particularly those who have lost their jobs. But even the sometime bearish AMP chief economist Shane Oliver, believes that the conditions are certainly falling into place for an eventual recovery.

This means now is the best time to position yourself for that growth. In our article on “Primed for growth”, we reveal where you should be buying now to reap up to 50% growth in the next three to five years.

We also looked at the infrastructure projects that are currently underway across Australia, and which suburbs are likely to benefit.

Our report on the units best buys is a must read for those who are considering investing in apartments. We also revealed which suburbs are best to pick up the best unit investments.

When it comes to financing, nothing ignites a more heated debate than cross-collateralisation. In our article on this subject, we reveal why it could be one of your best tools of investing now.

As the new financial year begins, many investors are considering prepaying their interest cost to improve their cash flow situation. But does this make sense when interest rates are these low? Find out in our article on this issue.

Finally, if you’re wondering whether you can still retire on rental alone, wonder no longer. Our article on “Retiring on rental” looks at the nuts and bolts on how to form a concise strategy and execute them today in order for you to create the income you need for a happy and wealthy retirement tomorrow.

Courtesy YIP Magazine

To further assist small businesses during the global financial crisis, the government recently announced a tax cut to the quarterly Pay As You Go (PAYG) instalment. The PAYG reduction will generally only be available to small business entities which have an aggregated turnover of $2 million per annum or less.

For PAYG instalments due on either 21 January 2009 or 28 February 2009, the amount payable will be reduced by 20 per cent.

To find out whether your business is eligible for the tax cut, please contact the Tax Office on 13 28 66.

For more information, please see the Department of Innovation, Industry, Science and Research website.

The business.gov.au events calendar now lists business events for December 2008. You can find networking functions, workshops and seminars focussing on starting and improving your business.

To get started, visit the business.gov.au Events calendar and search by your state, date or event category. For further information or to register for business events in your area, contact the administering agencies directly.
more news…

What is innovation?

Innovation is taking something, such as an idea, product, or process, and making a change to it which significantly improves its use or function. It can be applied to a new concept or one that has been around for some time.

How can it affect my business?

Introducing innovation into your business can give you the momentum to take your business to the next level, be that to start growing, getting a better business profile among your peers or potential clients, or helping you to reach a wider market.

How can I be more innovative?

Research and development (R&D) can be used to enhance the productivity of your business. By conducting R&D, you can take the time to develop and test your ideas so that you can be sure they will be useful to growing your business.

What assistance is available for me to be more innovative?

There are several grants and support services available to innovators. The Innovation page on the Department of Innovation, Industry, Science and Research website provides information on national policy and programs for innovation. There are also many state based resources available to assist you in being more innovative.

How can I protect my business innovations?

One way you can protect your business innovations is to register for an Innovation Patent from IP Australia. This type of patent allows you to register quickly and unlike standard patents, you only need to have it examined when you need to stop others from copying your invention. Please be aware that until your patent has been examined and certified by IP Australia, you cannot legally enforce your patent.

Recent developments in Australia’s Innovation system

A review of Australia’s National Innovation System was recently conducted by an expert panel, and has been submitted to the government for consideration. The report, Venturous Australia - building strength in innovation, was released on 9 September 2008, and it is expected that the government will submit a white paper in response before the end of this year. Detailed within the report are 72 recommendations, covering suggested changes to current innovation programs, as well as suggestions for new programs to support the growth of innovation in Australia.

Real Estate Guide Welcomes Investing In Property as our latest advertiser and Sponsor. Investing in Property conducts workshops for potential Investor’s where our guest speakers share with you their strategies and how to maximize your tax benefits. Investing in property offers clients professional guidance through our large network of Professional Consultants such as Lawyers, Accountants, Conveyancers, Financial Brokers Quantity Surveyors and Property Management. To find out more visit>>

The business.gov.au events calendar now lists business events for October 2008. You can find networking functions, workshops and seminars focussing on starting and improving your business.

To get started, visit the business.gov.au Events calendar and search by your state, date or event category. For further information or to register for business events in your area, contact the administering agencies directly.